Fed up with the corporate culture at the oregonbased company, a. The template includes 14 different page templates in a4 size. The nike companyoverview history and current status. Understand the dimensions that make up a companys culture. It designs, develops, and sells a variety of products to help in playing basketball and soccer football, as well as in running, mens and womens training, and other action sports. We may not look or act the same, but we all share the same drive for greatness. Certain stores have been designed and built to serve as highprofile. Multiple executives have left nike because of reports of inappropriate behavior and poor workplace conduct. A progressive digital media business company profile nike, inc. The company was founded in in 1964 in beaverton, oregon by phil knight and bill bowerman and is listed on the new york stock exchange. Nke including business summary, industrysector information, number of employees, business summary, corporate. Cl b including key executives, insider trading, ownership, revenue and average growth rates. This could also affect the marketing strategy in future. Because, as our cofounder said, if you have a body, youre an athlete.
United by our relentless drive, we invent innovation platforms that forge new frontiers in sport and style. Nike became an international company when it opened an office in taiwan in 1975, it now has branch offices all over the world. Nke including business summary, industrysector information, number of employees, business summary, corporate governance, key executives and their. Read nikes mission statement and find information about nike. As used in this report, the terms we, us, nike, and the company refer to nike, inc. Nike is an american multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of. Liabilities and stockholders equity cash flow statement. The best way for a company to create a prosperous future is to make sure all of its employees understand the companys past. Nike shoes were geared to th e serious athlete, and their high performance carried with it a high price. The information on nike, incs investors website, inclusive of presentations, earnings call transcripts, and all other information presented, may contain forwardlooking statements, estimates or projections based on expectations as of the original date of those materials. The covers of this brochure are orange and simple because nike never needs to say much any more.
Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. Building on nike s reporting tradition since 2001, we expect to report progress. Oct 24, 2011 nike world headquarters one bowerman drive beaverton, or 97005 phone. Transforms lives and strengthens communities by donating critically needed goods to charities who serve those in need. The company is headquartered near beaverton, oregon, in the portland metropolitan area. Corporate governance learn more the information on nike, incs investors website, inclusive of presentations, earnings call transcripts, and all other information presented, may contain forwardlooking statements, estimates or projections based on expectations as of the original date of those materials.
Nike, proudly commented on the companys 2008 performance. Nike inc company profile and news bloomberg markets. Footwear apparel equipment accessories and services 19 february 2017 nisha. We bring together diverse perspectives scientists and shoe designers, coders and quarterbacksto share knowledge of the body in motion. Company profile page for nike inc including stock price, company news, press releases, executives, board members, and contact information. Stylish corporate company profile brochure this is a stylish brochure template you can use to create company profiles for both corporate and creative businesses. Today nike is the worlds leading innovator in athletic footwear, apparel, equipment and accessories. The basic commitment of toshiba group, our purpose, and our valuesbasic commitment of the toshiba group. Thats why many veteran execs at nike spend time telling corporate. May 04, 2018 multiple executives have left nike because of reports of inappropriate behavior and poor workplace conduct. Nike ceo apologizes to employees for workplace culture. The keys to building an effective positive corporate image include a clear communication of. Oct 04, 20 the findings of this research conclude that there are many components that differentiate a corporate image from a corporate brand name.
Nike is highly interested in the financial implications of the case. Nike aims to be a brand with purpose that moves the world forward. It is the worlds largest supplier of athletic shoes and apparel and a major. From meticulous landscaping, to stateoftheart fitness centers, running trails and more, the nike facilities teams keep campuses around the world running at peak performance so employees can operate in an environment that inspires innovation. With our open and global mindset, were constantly curious about the world. Reading this chapter will help you do the following. Along the way, nike helped the worlds best athletes win. Nike midsouth grants support organizations in tennessee, arkansas and mississippi that create stronger communities and places where sport and physical activity are a highlyvalued part of every kids life. The targets and measures in this nike impact report represent the full suite of our public corporate responsibility commitments and are an aggregated view of longterm goals and commitments to meet stakeholder3 expectations and align with nikes business priorities. It also provides a variety of athlete clothing, including jackets and vests, hoodies and sweatshirts, pants, shorts, skirts and.
Understand the creation and maintenance of organizational culture. One of the overlooked authors of management communication discourse are multinational corporations mncs such as monsanto, disney, mcdonalds, walmart and others whose annual reports, press releases, advertising, and sponsored research and. Nikes bold commitment to transparency through this supply chain research helped identify a stark fact about global supply chains. Nike apparel accounts for about 30% of sales and nike equipment bags, sport balls, timepieces, digital devices, bats, protective equipment adds another 5%. Helping kids unlock their potential one lap at a time, one day at a time. Nikon s efforts to provide the kind of products and technologies that will exceed its customers expectations are already achieving impressive result. Fed up with the corporate culture at the oregonbased company, a group of women started. Pdf this report is all about to show a marketing plan for nikes products.
View list with all featured reports all text on this profile page has been provided directly by the reporting organization. We may not look or act the same, but we all share the same. Nike corporate writing of nmsu college of business. Nikes innovation team is made up expertsincluding chemists, biomechanists, physiologists, materials developers, coders, and even a planetary astrophysicist. In some cases, these cookies involve the processing of. Net sales break down by family of products as follows. The groups products are sold primarily under the names nike, cole haan, bragano, converse, all star and hurley. Nike delivers innovative products, experiences and services to inspire athletes. Nike asks you to accept cookies for performance, social media and advertising purposes. We create products, services and experiences for todays athlete while solving problems for the next generation. The company offers running, walking, crosstraining, outdoor, lifestyle, tennis, and team sports shoes. See the company profile for microsoft corporation msft including business summary, industrysector information, number of employees, business summary, corporate governance, key executives and. Describe what organizational culture is and why it is important for an organization.
Thats why our family of brands include jordan and converse. It was founded in 1964 as blue ribbon sports by bill bowerman, a trackandfield coach at the university of oregon, and his former student phil knight. Nike sponsors many highprofile athletes and sports teams around the world, with. But in terms of corporate responsibility, nike didnt always.
Employees from about 100 nations are working at our global hq in herzogenaurach, germany the world of sports. Nike world headquarters one bowerman drive beaverton, or 97005 phone. Is a leader in the design, development, marketing, and distribution of athletic and athleticsinspired footwear, apparel, equipment, accessories, and services worldwide. The targets and measures in this nike impact report represent the full suite of our public corporate responsibility commitments and are an aggregated view of longterm goals and commitments to meet stakeholder3 expectations and align with nike s business priorities. The american manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large. This project required research into the company, its proceedings, and its history nike is built and stands upon history. Nike, originally known as blue ribbon sports brs, was founded by university of oregon track athlete phil knight and his coach, bill bowerman, on january 25, 1964. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. Nike specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment.
Building on nikes reporting tradition since 2001, we expect to report progress. Harvard business school hbs and the stanford graduate school of business gsb recently published two separate case studies that examine the history of. Nike continued its promotional activities with the opening of athleti cs west, a training club for olympic hopefuls in track and field, and by signing tennis player john mcenroe to an endorsement contract. To achieve that, we need all parts of our value chain to understand and deliver on our goalsfrom our leaders to product designers, to the employees in our stores, and workers in contracted factories who make our products. Feb 14, 2020 stylish corporate company profile brochure this is a stylish brochure template you can use to create company profiles for both corporate and creative businesses. Information about nikes industry, jurisdiction of incorporation and number of shares of common stock outstanding. Find realtime nke nike inc stock quotes, company profile, news and forecasts from cnn business.
Because we know getting kids moving is a team sport. Marathon kids work at their own pace to run or walk the equivalent of up to four. It would affect the overall cost structure, supply chain breakdown and the ultimate pricing strategy of nike. Stacy baker published september 2003 no part of this publication may be copied, reproduced, stored in a retrieval system, or be transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without the prior permission of the publishers. The company expanded its line of products that year, adding athletic shoes for children. Nike, inc is an american multinational corporation that is engaged in the design, development. The company initially operated in eugene, oregon as a distributor for japanese shoe maker onitsuka tiger, making most sales at track meets out of knights automobile. Read nikes mission statement and find information about. Corporate image and brand name mayrs organizational management. More than 5,700 nike community ambassadors are coaching kids around the world, helping them run, jump and kick their way to a brighter future. Nike is an american multinational corporation based and headquartered in beaverton. Financial statements income statement statement of comprehensive income balance sheet. Whether its through one of our run clubs, apps, or nike stores, our experts guide millions of people on their personal sport journeys.
Advertising cookies of third parties collect information to help better tailor advertising to your interests, both within and beyond nike websites. Nike footwear is the companys leading product offering, bringing in more than 60% of sales and led by the iconic jordan brand and other collections. Nike ceo apologizes to employees for workplace culture after. New balance is a multinational corporation producing athletic footwear and apparel for men, women, and kids. Nikes tagline, just do it, is an inspirational call to action for the millions who wear the companys athletic gear. Corporate culture of nike nike by sukyasov razmik company profile nike, inc. The corresponding csr policy and strategy are based on nikes consideration for communities and customers, whose interests significantly influence the companys design and production of its athletic footwear, equipment and apparel. This project for nike was an assignment to create a brochure and advertisements tell the purpose of the company.
1510 845 1230 1118 1017 857 122 401 875 987 1029 703 345 1271 1452 482 883 735 1131 867 618 1201 739 1449 1470 71 883 512 1397 97 152 1265